Technical Program Manager · Salesforce Architect

Shipping AI-powered enterprise platforms — from architecture to adoption.

Five-plus years leading cloud-native transformations across SaaS, hospitality, and financial services — bridging engineering and business stakeholders with a consistent record of 20–30% efficiency gains.

View Selected Work LinkedIn ↗
1,000+
Hotel properties on platform
30%
Implementation effort reduced
6
Salesforce & AWS certifications
95%
Defect-free deployments
01

About

I operate at the intersection of program leadership and platform architecture. On one side: roadmaps, stakeholder alignment, Agile delivery across nine-plus global hotel brands including Hilton and IHG. On the other: hands-on Salesforce engineering — Apex, Lightning Web Components, Flows, Einstein AI — built to the Well-Architected Framework.

Recently my focus has been LLM and GenAI integration: RAG pipelines, agentic workflows, and AI-assisted analytics that cut program review cycles and turn telemetry into decisions. I believe the best transformations are measured — every engagement I've led carries a number next to its name.

Currently
TPM @ HotelKey
Based in
Plano, Texas
Education
M.S. Business Analytics, UT Dallas
Focus
AI Delivery · Salesforce · Data
Industries
SaaS · Hospitality · FinServ
02

Experience

Aug 2023 — Present
HotelKey Inc.
Carrollton, TX

Technical Program Manager

  • Directed technical delivery for 9+ hotel brands (Hilton, IHG), standardizing cloud workflows and reducing implementation effort by 30% post-go-live.
  • Architected a Salesforce Sales & Support platform for 1,000+ properties with Einstein AI and automated Flows — +20% lead conversion, FCR sustained above 70%.
  • Deployed GenAI root-cause analysis and reporting, cutting program review cycles by 20%.
  • Optimized the REST API product suite via usage telemetry and AI-assisted trend analysis, reducing API support tickets by 30%.
Jan 2023 — May 2023
Cyber Group Infinity
Plano, TX

Financial Business Analyst

  • Delivered GenAI-augmented market insights with Python, Alteryx, and LLM summarization — +8% profit and two strategic initiatives launched.
  • Built AI-assisted forecasting models in Power BI on Snowflake, cutting manual analysis time by 35% and surfacing executive insights 2× faster.
  • Engineered Snowflake pipelines with automated quality checks — +30% query performance, enabling real-time financial reporting.
  • Developed predictive risk models with Python regression, contributing to a 10% reduction in risk exposure.
Sep 2019 — Nov 2021
Infosys Limited
Bangalore, India

Salesforce Business Analyst

  • Led Salesforce re-architecture for Daimler AG using Apex and LWC — −20% manual entry, +15% data accuracy.
  • Built scalable LWC and declarative Flows to the Well-Architected Framework, eliminating data duplication by 25%.
  • Established CI/CD with GitHub Actions, Bitbucket, and Jenkins — 95% defect-free deployments, −30% post-release issues.
  • Led full-cycle UAT, onboarding, and hypercare — 90% CSAT, issue resolution time cut 40%.
  • Designed real-time Salesforce and Tableau executive dashboards, contributing to a 23% revenue increase in Sales & Marketing.
03

Selected Work

Platform Architecture

Salesforce at Hotel Scale

Designed and shipped a Sales & Support platform serving 1,000+ hotel properties — Einstein AI recommendations, automated Flows, and a data model built for multi-brand growth.

+20% lead conversion · 70%+ FCR sustained
AI Program Delivery

GenAI in the Program Office

Embedded LLM-driven root-cause analysis and automated reporting into program operations across nine hotel brands, turning weekly reviews into same-day decisions.

−20% review cycle time · faster executive decisions
Data Engineering

Real-Time Financial Pipelines

Rebuilt Snowflake pipelines with automated data-quality gates and AI-assisted forecasting in Power BI, moving finance from monthly retrospectives to live reporting.

+30% query speed · −35% manual analysis time
Enterprise Salesforce

Daimler AG Re-Architecture

Modernized a global automotive Salesforce org with Apex, LWC, and CI/CD automation — from manual data entry toward a well-architected, test-covered platform.

95% defect-free releases · 90% CSAT
04

Capabilities

AI & Automation

Claude CodeEinstein AIGeminiPrompt EngineeringRAG PipelinesAgentic Workflows

Platform & Cloud

SalesforceApexLWCFlowsAWSREST / SOAP APIsCI/CDDocker

Data & Delivery

SQLSnowflakePower BITableauPythondbtAlteryxAgile / ScrumJiraFigma
05

Credentials

SalesforcePlatform Developer II
SalesforceData Cloud Consultant
SalesforceBusiness Analyst
SalesforceAdministrator
SalesforcePlatform Developer I
Amazon Web ServicesCertified Cloud Practitioner
2022 — 2023M.S. Business Analytics — University of Texas at Dallas
2016 — 2019B.E. Electronics Engineering — University of Mumbai

Building something that needs both a roadmap and an architect?

I'm open to senior TPM and Salesforce architecture conversations. The fastest way to reach me is email or LinkedIn.

pakshal.m.shah@gmail.com LinkedIn ↗